yourn· is built on a simple idea: your shopping data belongs to you. We don't sell your data, we don't serve ads, and we don't build profiles for third-party advertisers. Your data is sent to our servers to power your feed, and you can delete all of it at any time. Signing in is optional. If you sign in, we keep your email address so your profile can follow you to a new phone, and nothing you tell yourn· ever goes to Apple or Google. We make money through flat affiliate commissions when you buy something you love — that's it.
Who We Are
yourn· is operated by Yourn, LLC ("we," "us," or "our"). This policy describes how we handle information when you use the yourn· mobile application (the "App").
What We Collect
We've designed yourn· to minimize the data we hold about you. Here's exactly what we collect and where it lives:
Data
Stored Where
Purpose
Device identifier
Our server
Identifies your phone to our server. You can use yourn· without signing in. Deleted when you choose "Delete My Data."
Email address (if you sign in)
Our server
Comes from Apple, Google, or the address you enter for a sign-in code. If you choose Hide My Email with Apple, we get Apple's private relay address, never your real one. It signs you in on any phone, and it's where we send sign-in codes and the yourn· emails you can turn off. Deleted when you choose "Delete My Data."
Sign-in details (if you sign in)
Our server
Apple's or Google's ID for you (never your password) and, if you turn on Face ID sign-in, the public half of your passkey, used only to sign you in. With Sign in with Apple, we also keep an encrypted key from Apple, used only to remove yourn· from your Apple sign-ins when you delete your data. Deleted when you choose "Delete My Data."
Your name (optional)
Our server
Only if you give it, during setup or on your page. yourn· uses it to talk to you, and it's shown on your page. Deleted when you choose "Delete My Data."
Shopping persona (sizes, style preferences, brand ratings, lifestyle signals)
Our server
Sent to our servers to power your personalized feed and AI features. Deleted when you choose "Delete My Data."
Sent to our servers to teach your feed what you like and dislike. Deleted when you choose "Delete My Data."
Photos you share (optional)
Our server
Sent to our servers to help understand your style. Deleted when you choose "Delete My Data."
Encrypted backup (optional)
Our server
If you saved your profile with your email, we keep a backup copy, encrypted (AES-256), so it can be restored. Deleted when you choose "Delete My Data."
We do not collect your phone number, location, contacts, browsing history, or anything from other apps on your device unless you share it with yourn·. We collect your name and email address only if you give them to us or sign in.
Signing In
Signing in is free and optional. Skip it, and yourn· works on your phone without an account. Sign in, and your profile is saved to your account, so it comes with you to a new phone.
You can sign in with Apple, with Google, or with a code we email you. Apple and Google only confirm it's you and give us your email address; we ask them for nothing else. After you sign in with an email code, you can turn on Face ID for next time: your iPhone's keychain keeps the passkey, we keep only its public half, and Face ID itself never leaves your iPhone.
Nothing you tell yourn· ever goes to Apple or Google, and we never sell it to anyone.
Signing out ends your session on that phone. Your profile stays on your account until you sign back in or delete it.
Your Page
If you add your name, you get a page and a link to it (share.yourn.app/yourname). Your page starts out Private: people you haven't approved see only your name and your photo, if you added one. People you approve, and everyone if you make your page Open, also see your read (unless you turn off Show my read), your brands and your saves, except any you hide. Other people on yourn· can find you by name unless you turn off Findable by name. You can change all of this in Account.
How Scoring Works
yourn· matches products to your preferences using a scoring engine that runs on our servers. Your persona is sent to our servers so we can match products to you and power AI features. We use it only to personalize your experience — never to build profiles for advertisers or to sell to anyone.
AI Features
When you use AI-powered features (like persona analysis or search), your request is sent through our server to Anthropic's API (Claude). We act as a proxy so that no API keys are stored on your device. When you search, the words you type also go to Voyage AI, which turns them into numbers we use to find matching products. For a photo you share, Voyage gets a short text description of each piece of clothing in it, never the photo itself. Your chats with yourn· and the photos you share are kept on our servers so yourn· remembers you, and are deleted when you choose "Delete My Data." Anthropic's use of data is governed by their privacy policy.
How We Make Money
We earn flat affiliate commissions through partnerships with Impact and AvantLink when you purchase a product through the App. This is a standard referral fee paid by the brand — it doesn't change the price you pay, and it doesn't influence how products are scored or ranked. Your persona score is the only thing that determines your feed order.
What We Never Do
We will never sell, rent, or share your personal data with advertisers or data brokers. We will never serve ads in the App. We will never use your persona data to build marketing profiles for third parties. We will never monetize your data in any way other than the affiliate model described above.
Third-Party Services
The App interacts with a limited set of third-party services:
Service
What It Receives
Anthropic (Claude AI)
Persona summaries (including your name, if you gave one), search queries, chat messages and photos you share, when you use AI features
Voyage AI
The words you search for, and short text descriptions of the clothes in photos you share (never the photos), to find matching products
Apple (Sign in with Apple)
Only what it takes to confirm it's you, and, if you delete your data, our request to remove yourn· from your Apple sign-ins
Google (Sign in with Google)
Only what it takes to confirm it's you. We ask Google for your email address and nothing else.
Resend
Your email address and the emails we send you: sign-in codes, and the yourn· emails you can turn off
Expo
Delivers App updates and the notifications you allow. For notifications, it receives your phone's notification address and the words of each one, and passes them to Apple's notification service.
Sentry
Crash and error reports from the App and our servers: what went wrong, plus your phone model and iOS version. We don't attach your name, email or account.
Railway
Hosts our servers and database, and stores the data described above on our behalf
Shopify storefronts
Nothing from you — we fetch public product catalogs server-side
Impact / AvantLink
Anonymized click-through data when you tap a buy link
Apple (TestFlight / App Store)
Standard app distribution data per Apple's policies
Data Retention & Deletion
Your style profile, interactions, and any photos you share are stored on our servers to personalize your feed and power AI features. You can delete all of it at any time by choosing "Delete My Data" in the App, which permanently erases your persona, interaction history, photos and page from our servers. If you've signed in, it deletes your account on every phone you've signed in on, along with your email address and sign-ins, and if you used Sign in with Apple, we also ask Apple to remove yourn· from your Apple sign-ins. Your other phones start over at the beginning.
Signing out isn't deleting: your profile stays on your account, ready for when you sign back in.
If you turn off Sign in with Apple for yourn· in your Apple settings, we sign you out on every phone and keep your profile, so Continue with Apple brings it back. If you delete your Apple account and it was your only way into yourn·, we delete your yourn· data, since you could never reach it again.
Uninstalling the App removes your data from your phone, except a small sign-in record in your iPhone's keychain, so yourn· can pick up where you left off if you reinstall. To also remove your server-side data, use "Delete My Data" before uninstalling or contact us to request deletion.
Children's Privacy
yourn· is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
Security
We use industry-standard security practices including encrypted data transmission (TLS), AES-256 encryption for backups and for the sign-in key Apple gives us, JWT-based device authentication, and server-side API key management. No system is perfectly secure, but we've designed the architecture to minimize what's tied to you: we never collect your phone number, and your name is optional. If you don't sign in or give us your name, your persona isn't linked to your real-world identity. If you sign in, it's linked to your email address (or Apple's private relay address), which is what lets it follow you to a new phone.
Changes to This Policy
If we make material changes to this policy, we'll notify you through the App before they take effect. We'll never retroactively weaken your privacy protections without your explicit consent.
Contact
Questions or requests about your data? Reach us at jason@yourn.app.